22% Smartphones Sold Via E-Commerce In India

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As per the leading research firm, Counterpoint Research’s Market Monitor service, the quarter two 2015 which is marked from April to June the overall India mobile phone market reached roughly 57 million unit shipments with a Y/Y decline of 2% and Q/Q increase of 4%.

Whereas, the Smartphone segment has achieved a remarkable growth with 25 million unit in shipments with Y/Y increase of 34% and Q/Q increase of 25%.On the other hand,  feature phone segment saw a sharp decline with shipment volumes down 19% Y/Y and 9% Q/Q. After declining for two consecutive quarters both the overall handset market and smartphone market regained sequential growth.

The Smartphones contributed close to 45% of the overall shipments in 2Q 2015. Once again Samsung leaded the overall mobile phone market and the smartphone segment with the onset of its high end flagship devices S6 and S6 edge with market shares of 18.7% and 24.5% respectively. On other hand, Samsung Tizen Z1 turns out to be its best selling smartphone in India during the quarter.

Apart from this the Korean giant also looked to embrace e-commerce more seriously as it launched specific SKU’s and its own online brand store exclusively on leading e-commerce platform.

The Indian leading home grown brand ,Micromax maintained the second position in both overall mobile phone market and the smartphone segment and regained market share during the quarter mostly due to increase in sales from Online sales channel and Bolt series.

Further to it, Micromax’s new brand Yu launched exclusively for online its second model Yuphoria during the quarter and started off well.

We saw some exceptional during this quarter, first time ever Intex has captured third spot in both overall and smartphone segment capturing slightly under 10% of the smartphone market during the quarter. The brand was under dog but with the rise in  demand for smartphone under the sub-$100 price band made Intex to be strong.

Lava excluding its sub-brand Xolo captured fifth spot in both overall and smartphone segment with a market share of 5.3% in the smartphone segment. The Lava IRIS series, especially the X1 ATOM and X8 smartphone were among the bestselling models.

Fourth position is captured by Lenovo including Motorola due to strong sales of its A6000 plus and A7000 models which helped the Chinese player to cross 1 Million unit mark on its own for the first time ever. Lenovo was also the second largest LTE smartphone vendor during the quarter.

Xiaomi turned out to be the third largest 4G Smartphone vendor during the quarter due to immense shipments. The aggressive sales of Redmi 2 4G and Mi Note 4G made it possible.

Apple’s iPhone remained strong as vendor expanded its distribution reach through both online and offline channel by adding more partners.

Microsoft managed to bag its place among top five mobile phone brands but Lumia shipments declined sequentially.

Majorly 30% of the total smartphones sold during the quarter were through the online channels and ‘exclusive’ online only smartphone sales contributed to more than 20% of the total smartphone sales