According to a report released by IDC, the future is all about cheaper smartphones. The research done by International Data Corporation, states that the average sales price this year is estimated at $337 which is decrease from the previous year’s average of $377. This figure is further expected to reduce to $265 by year 2017.
The drop is largely due to the fact that more and more local smartphone manufacturers have joined the bandwagon and are coming up with good handsets with meatier specifications. This has led to international players to rework their strategy and introduce cheaper smartphones with solid features and hardware. One major example is Samsung Electronics who started ignoring the low budget market as it gained dominance in the premium range. But the likes of Micromax and Karbonn in India have forced Samsung to come up with budget smartphones like Galaxy Star Pro. Also, on platforms like Android and iOS, there are a myriad number of extremely useful applications available and most of these come for free or cost nothing more than a dollar.
The data released by International Data Corporation also states that the smartphone growth has been consistently increasing and there has been a 39.3 percent growth improvement this year when compared to the last year. The emerging markets have played a major roles in these figures as more and more feature phone users converting to smartphones. And why not? Smartphones from companies like Lenovo and Nokia are available for as low as 5000 to 7000. The craze for the applications like Line and Whatsapp is gaining prominence and is just not limited to the youth. We feel that the report by IDC signals a good future both for the manufacturers as well as the consumers. It shows us a future with more cores, more power and ease of use and all this at a modest price so that you would not live in constant fear of losing your newly bought smartphone or a tablet