Hybrids Have A Solid Future: Intel


California based chip maker Intel, at a media conference on June 12, 2014, portrayed its plans to launch new Tablets and 2-in-1 (Laptop-cum-tablet hybrid) devices, in the ever increasing growth and popularity of mobile devices in India.

OEMs (Original Equipment Manufacturer) are developing a range of these hybrid devices that offer consumers the power and productivity of a laptop, and at the same time the mobility and media consumption capabilities of a tablet, into a single device, giving the consumer the best of both worlds!


At the media briefing, Intel showcased a range of 2-in-1s and Tablets from Acer, ASUS, Dell, ECS, HP and Lenovo. Intel estimates that the overall demand in Asia Pacific and Japan to exceed 32 percent in 2014, of which India, Japan, Australia and Indonesia account for 59 percent of the tablet demand in particular.

Sandeep Aurora, Director-Marketing and Market Development, Intel South Asia, said that the company has more than 200 million potential customer in the Indian market who prefer devices with different screen sizes. Intel has been witnessing majority of sale in the 7-9 inch screen segment.

Intel’s “Bay Trail” : Its Most Powerful Processor To Date

Built on the latest micro-architecture “Silvermont”, “Bay Trail” is Intel’s most powerful SoC (System on a chip) to-date for mobile devices. In real world performance, it brings a balance of excellent processing capabilities and much improved battery life.

Also, the efficiency and flexibility of the new microprocessor architecture, allowed Intel to produce Tablets, 2-in-1s, low end laptops, and AOIs (All in One), for the same platform.

Intel also showcased at the event, the Baytrail-M based Lenovo Ideapad Flex 10 laptop a few Baytrail-T based devices like the Asus Transformer Book T-100, HP Omni10 and the Dell Venue Pro 8 tablet.

New Intel Atom Processors – Merrifield And Moorefield

Intel also told us about their yet to be released Intel Atom Z3480 (code-named “Merrifield”) and Z3560 (code-named “Moorefield”). The new ‘Merrifield’ processor offers great processing capabilities, much improved gaming performance, and a long battery life for tablets and smartphones based on the Android platform.

The SoC is 64-bit ready, i.e. it is capable of storing 264 computational values which, in laymen terms, means it’s able to access over 4 billion times as much as physical memory (RAM) than the older 32-bit processor! In real world performance, it means the best-in-class processing power for the mainstream and performance segments, and is able to handle processor intensive tasks such as web applications and high definition media editing.

Also coming soon, the ‘Moorefield’ devices, expected to be launched in the second half of this year, building on its counterpart’s feature set, adds two additional cores for enhanced GPU (Graphics Processing Unit) and is optimized for Intel’s 2014 LTE platform, the Intel XMM 7260, which the company unveiled at the MWC (Mobile World Congress), held in the month of February in Barcelona this year.

Updates from Computex 2014

At Computex Taipei, also known as Taipei International Information Technology Show, held 3-7 June, 2014, Intel announced to launch 130 new Android and Windows tablet PCs running on Intel processors from global ODMs (Original Design Manufacturer) and OEMs by the end of 2014.

Intel also unveiled, for their upcoming 2-in-1 devices, their new Intel Core M Processor, with improved thermodynamic properties, meaning that the devices do not require the inbuilt fan that avoids the processor from getting too hot and step-down its performance. It is the most energy-efficient Intel processor in the company’s history.

Intel’s President Renée James, on announcing their agreement with Rockchip, the Chinese semiconductor manufacturer, to add a quad-core 3G derivative code-named “SoFIA”, for their low-end entry level tablets, due to be announced in the first half of 2015, said that they need to communicate with people in their own terms, and making interaction more intuitive and natural. James underlined collaborations and developments to bring forth Intel RealSense technology and 3-D cameras and compatible applications to the ever growing number of hybrids, AOIs and tablet PCs.

She also announced that the Intel RealSense software Development Kit 2014 will soon be made available to developers in the second half of this year, offering both student and professional developers, the opportunity to create natural and intuitive user interfaces, and emphasizing their support and allegiance to the software ecosystem, Intel is now going to kick-off the $1 Million Intel RealSense App challenge in the hopes of getting developers excited about working with the technology, the ideation phase to begin in the third quarter of this year.