In what could be termed as a big shift in the world of smartphones, the Indian firm which is largely prevalent in semi-urban Indian areas and China, has taken over the world giant from Finland. Yes, in the latest IDC Asia Pacific mobile report (quarterly tracker), Lava has trumped Nokia in order to occupy the number 4 spot in the smartphone market share in India.
According to the IDC Asia Pacific mobile report, Samsung continues to enjoy the number one spot with a solid 35 percent share in the smartphone market. This achievement has been accomplished by mass sales of low end devices like Galaxy S Duos 2 S7582 and the S7262 Galaxy Star Pro Dual SIM.
The number 2 spot is occupied by none other than Micromax with a 15 percent market share with the Micromax Bolt series doing well for the company. Micromax is busy making news these days and it recently acquired erstwhile Samsung Mobile Country Head, Vineet Taneja as its CEO. Now, that is something huge!
With good sales of its 2G handsets, Karbonn is at the number 3 spot (10 percent market share) in the IDC Asia Pacific mobile report while the last spot is occupied by Nokia with a dismal market share of 4 percent.
The IDC Asia Pacific mobile report had something more interesting facts to reveal about the Indian mobile market. the report said that India is the country with the fastest growing smartphone market in whole of Asia Pacific region. The country registered a year on year shipment growth of a massive 186 percent.
China is a distant second with a 31 percent smartphone growth.
However, one should not forget that the smartphone usage in India is still only around 10 percent and a lot of ground need to be covered. Nevertheless, the country is making sound shift in the technology with the use of feature phones dipping to a 71 percent in quarter 1 of year 2014. In Quarter 1 of 2013, the figure stood at 90 percent.
One thing is pretty much clear from the IDC Asia Pacific mobile report that smartphone usage will continue to increase from India’s point of view and the developing world as a whole. The growth will be substantially driven by factors such as solid marketing and aggressive pricing. The recently launched Motorola Moto e is the perfect example.