Asus has just released the Zenfone Max, its new attempt at taking the sub Rs 10,000 market. There are many reasons this phone comes with the “Max” moniker, from the battery to the display and so on. For clarification this is not the same Zenfone Max released in January but an all-new and upgraded device, the older model will now be available at a slightly lesser cost of Rs 8,499.
Battery: The USP
The biggest selling point of the Zenfone Max is its battery which stands at an astonishing 5000 mAh. Asus promises over 900 hours of standby time and over 37 hours of talktime on 3G, roughly thrice of that of the iPhone 6s. The battery is so big that it can be used to charge other devices also. In short, its nearly-impossible this battery will give you anything short of 3 days of moderate usage, if not more.
Processor And Storage
Inside the device features an octa-core Qualcomm Snapdragon 615 and 32GB of internal storage. RAM depends on which variant you pick up, the lower end variant has 2GB and the higher-end at 3GB, however internal storage remains unchanged at 32GB. The internal storage can be upgraded by 64GB via micro-SD card. The SG615 has proved to be a reliable processor and should be capable to support this phone. Although we have seen various heating issues with this processor.
On the display front we have a 5.5″ HD display resulting in a 276 ppi. The screen features Asus TruVivid technology which promises greater clarity, brightness and touch response.
The camera on the Max is a force to be reckoned with, at least on paper. On the back we have a 13 MP shooter with an f/2.0 aperture featuring Asus PixelMaster 2.0 technology. The camera also features Laser Auto Focus technology for extremely quick focus(0.03s). The front camera features a 5 MP f/2.0 shooter with a 85 degree to capture as much view as possible. We will be soon publishing the unedited raw images clicked from Zenfone Max for you to see.
The Max packs Android M with its custom skin- ZenUI. ZenUI has remained relatively constant over its life and it quite efficient with many additional features. All of these feature do come at the price of having no stock android experience. Incase you need even more battery the software allows you to use five battery modes to manipulate the experience to your liking.
Pricing and Availability
The Zenfone Max with 2 GB RAM will be available for Rs.9,999 and can be pre-ordered exclusively on Flipkart. The Zenfone Max with 3 GB RAM will be available with Rs.12,999 and can be purchased from Amazon, Flipkart or Snapdeal, this variant will also be available in retail stores across India at a later time.
To conclude the Zenfone Max is a powerhouse. Asus has put in some of the best features and made an extremely appealing device. This device is clearly aimed at power users who need the power, in terms of battery and performance. The camera is not slack either making it a good buy for photography enthusiasts. The only thing holding the device back is the display but that is a minor hurdle if you consider the other features.