Unstoppable Micromax: Counterpoint Research


Talent hits a target!!!  The latest buzz in market that caught everyone’s year. According to a study by counterpoint research,  homeborn  Micromax  has caught  up with Samsung in India atleast.  With this carry out Micromax  turned into India’s prominent vendor for this quarter.

MicromaxAccording to the report, the smartphone segment turned off  at 68 percent annually in Q2 2014 in India. Indian brands acquired more than two-thirds of the total mobile phone shipments and more than half of the smartphone shipments.

Well in accordance with the report of counterpoint though Micromax held first spot in the race of leading phone supplier , still it is second closing in on Samsung as a smartphone vendor. It is for the first time that Micromax  outpaced Samsung seizing 17 percent market share up from 13 percent in Q1 2014 and concurrently outperformed Nokia in feature phones supply.

Reckoning with the report, with a 25 percent market share, Samsung is the leader. Micromax follows a close second with a 19 percent share.

According to the counterpoint research, Micromax also climbed up the rankings and grew into the tenth largest handset brand in terms of mobile phone shipment volumes. The brand has surely raised the bars for other smartphone players like Karbonn, Motorola, Celkon, Nokia, Apple and Sony to get hold of the third largest smartphone supplier.

Motorola was another surprise element of the counterpoint research report. The credible performance of Moto X/G/E and go-to-market strategy earned fourth spot closing in on karbonn in smartphone shipments. It  might soon be a division of Lenovo  that has built a strong base in the high figures in Indian smartphone market, entering the top five rankings overtaking Nokia, Apple, Sony and others.

In future,  we might see intensified competition in the Indian smartphone space as Asian OEMs such as Xiaomi, Gionee, Huawei and Asus  debut  with premium like hardware at an aggressive price-point attracting young tech-savvy but price-conscious urban buyers.  nevertheless, these brands will have to work hard on their marketing strategy, distribution and service network to continue the survival beyond the early pricks  in demand in mobile phone market.